Design Principle 01 - Perfectly Balanced. As all things should be.

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Julian Fella


Perfectly Balanced. As all things should be! Even Thanos knew about the importance of today's topic in the #04 Episode of Mind FLOWing: Web meets Psychology. Balance. A word with a big impact, but what’s behind it? What does it have to do with news websites like The New York Times? And how is it related to Psychology? Let’s dive right into it and keep our balance! Shall we?

Balance + Web Design = 🤤

Balance in web design is not just about symmetry or simple layouts. On the contrary, it describes the strategic placement of elements to create a kind of balance. Whether it's a symmetrical layout or an asymmetrical composition, balance ensures that no single element visually overwhelms the other.

Practical Tips for Achieving Balance

All good, but how can you achieve balance in web design? Wait no more. Here are a few practical tips that you can apply today.

  • Consider the visual weight of elements and distribute them strategically.
  • Experiment with symmetrical and asymmetrical layouts to find the right balance for your design goals.
  • Pay attention to color, size, and placement to achieve a harmonious visual hierarchy.
  • Regularly review and refine your design to maintain balance as content evolves.

Case Studies: Balance in Action

Need some real-life examples?

Let’s take news websites like The New York Times as an example. It’s crucial for their millions of readers to have a well-thought-out website where users can digest their information as easily as possible. From the font size contrast between text and headlines to the choice of the exact right color, everything is optimized so the reader can have an easy time using the website and focus on what the user believes is the most important thing: reading.

But not only big powerhouses like The New York Times swear by the design principle of balance.

Take me as an example. After launching my side project “Solar Journey” two weeks ago, I was often asked about some of the difficulties during this project. Well, one of them has to be maintaining a good balance between the elements. Displaying the sheer size of planets while also inviting the user to learn more about them by reading the rather small text around the planets. It’s a thin line to walk, but once you get to the other side, you’ll be rewarded with an extraordinary result.

The psychology behind Balance

Alright, let's dig into the psychology of balance – it's like the magic trick your mind loves but doesn't always notice. Ever wonder why a balanced design just feels right? Our brains are hardwired to crave order, and when a website nails the balance, it's like a mental high-five. Symmetry or asymmetry, it doesn't matter – it's about creating a visual chill zone where users feel at ease. So, we're not just moving pixels; we're crafting an experience that clicks with your brain's natural love for harmony. Cheers to making your website a virtual happy place!

Conclusion: Perfectly Balanced - As all things should be

Alright, pals, balance isn't just a fancy term. It's the unsung hero creating those 'ahh' moments as you scroll. Keep your designs chill, and stay tuned. Next time, we're unwrapping another design principle to keep your digital world flowing smoothly. Until then, let your creativity vibe and your designs find that perfect balance!

Want to achieve what Thanos said? Then book a free consultation call with me. Let’s create perfect balance for your users!

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Frequently asked questions

Do you also implement existing designs in Webflow?

Definitely! If you already have a design for your website, I'll be happy to convert it into Webflow and add animations, etc.

Is Webflow even any good?

In short, yes. Very much so. I have been working with Webflow for years and have been able to convince many customers of the performance, simple content maintenance and individuality of Webflow.

What does a website cost?

Before we talk about money, I want to understand what your project is really about and exactly how I can help you. I usually quote a price range during our analysis meeting to make sure it matches your expectations.

I don't charge by the hour. The services are billed on the basis of a flat project fee. So you know in advance how much your investment is and you don't pay more or less - no matter how long it takes. This price is based on the goals, the scope of work, the requirements, the services and the time schedule of the project.

Do you also work with Wordpress?

No, I work exclusively with Webflow.

How long does a website project usually take?

You can't always say that in general and it depends a lot on our cooperation. But I guarantee a project duration of less than 3 months.