Design Principle 02: Breaking Patterns - The Art of Contrast

Avatar Julian Fella
Julian Fella


Have you ever wondered why some websites instantly grab your attention? In today's Mind FLOWing episode #05, we're breaking some patterns. Let's talk about Contrast, the second design principle. Contrast is a true design superpower, breaking monotony and enriching every visual experience.

Exploring Contrast in Web Design

But what exactly is contrast? Contrast can be anything. Typically, we're talking about using antonyms like colors, shapes, sizes, and even typography. Need an example?

Many people know Apple's website for its unforgettable storytelling and stunning animations. What many forget is how Apple ensures readability and conveys information well—one of the essential assets being the design principle "Contrast."

Apple's website is a masterclass in contrast. Clean layouts, sharp typography, and impressive product images against a minimalist background create an overwhelmingly strong visual impression.

Practical Tips for Leveraging Contrast

  • Colors:
    • Use contrasting colors.
    • Different contrasts of colors evoke various emotion
  • Typography:
    • Use different font sizes.
    • Consider different fonts for headings and body text.
    • Accentuate text with colors, font weights, or italics/bold.
  • Sizes:
    • The larger the element, the more likely users will notice it.
    • Important elements should be larger and more prominent than less critical ones.
    • Establish visual hierarchy (Typography episode) using different sizes of elements.
  • Shapes:
    • Using different shapes creates contrast between these elements.
    • For example, circular or rectangular-shaped buttons.

The psychology behind Contrast

Contrast in web design is like the secret sauce that messes with your brain—in a good way! It's the visual spotlight that shouts, "Hey, look here!" guiding your eyes to the cool stuff. But it's not just about looks; contrast makes things easy to read, saving your brainpower.

And those colors? They're like the mood-setters, giving the website its vibe. Think of it as the director behind the scenes, making sure you notice what's important. So, when you're cruising a site and things just feel right, that's the magic of contrast, making the web a cooler place for us all.

Case Studies: Contrast in Action

In a recent project, contrast plays a central role. I'm creating an immersive visual experience for a carpentry business crafting premium wooden furniture. Through strong contrast between the right colors, images, and typography, website users are guided purposefully, and important elements are highlighted. The better the user experience, the higher the chances of a customer making a purchase.


Contrast significantly shapes how the design user feels. So, ask yourself, what do you want your design to leave behind? Question marks or fans?

In the next Mind FLOWing Episode #06, we'll talk about the design principle of Emphasis. If you don't want to miss any more episodes, follow me and subscribe to this newsletter! Until next time, when it's again time to "FLOW your user's mind!"

Want to create something contrast heavy? Then book a free consultation call with me. Let’s create an unforgettable contrast together!

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Frequently asked questions

Do you also implement existing designs in Webflow?

Definitely! If you already have a design for your website, I'll be happy to convert it into Webflow and add animations, etc.

Is Webflow even any good?

In short, yes. Very much so. I have been working with Webflow for years and have been able to convince many customers of the performance, simple content maintenance and individuality of Webflow.

What does a website cost?

Before we talk about money, I want to understand what your project is really about and exactly how I can help you. I usually quote a price range during our analysis meeting to make sure it matches your expectations.

I don't charge by the hour. The services are billed on the basis of a flat project fee. So you know in advance how much your investment is and you don't pay more or less - no matter how long it takes. This price is based on the goals, the scope of work, the requirements, the services and the time schedule of the project.

Do you also work with Wordpress?

No, I work exclusively with Webflow.

How long does a website project usually take?

You can't always say that in general and it depends a lot on our cooperation. But I guarantee a project duration of less than 3 months.